S-h-h-h! It's a Secret...You Can't Tell Anyone, Ya Hear?

You don't have to spend much time surfing the Internet to realize there are a whole bunch of tackle stores just waiting to take your orders and add something new to your arsenal of fishing gear. I accidentally stumbled across another new one today...Secret Lures is its name.

This company has been around since 2008, producing tournament-grade, precisely designed fishing tackle. As they advertise, "Largemouth, smallmouth, or spotted bass...it doesn't matter; we've got something for all of them."

The focus has been on tournament grade because that's the best venue for testing products against other baits and varied conditions. Success in bass-fishing tournaments has translated into success for all customers, not just the competitors.

The problem with being proven on the tournament trail, though, is that when anglers win events on their baits, they usually don't tell anyone else.

"Occasionally they will let it slip while talking to a fishing buddy," noted one official, "but for the most part, they are tighter lipped than a Florida largemouth after a cold front. How many times have you asked a buddy, and they said, 'Oh that one?' I caught it on a Secret Lure. They usually say it with sarcasm, just to throw you off the trail, but the truth is they probably did. Secret Lures has been the official lure of big catches and big wins for more than a decade now."

The company has been quietly cranking out winning baits with their recipe of precision designs, extensive testing, and quality components. It started as a quest to make the best and most efficient topwater frog, the Chubby, but it has grown into much more. Secret Lures now offers dozens of different jigs and terminal tackle, such as shaky heads, swimbait heads, wacky-rig jigs, and tube jigs. 

Secret Lures also is an expert in hand-dipped and salted tube lures. Their Stupid Tube and Stupid Tube Jig Head have qualified three tournament anglers for the Bassmaster Classic. They have been credited behind the scenes for wins at all levels of tournament bass fishing, too.

It's this "behind the scenes" credit that has kept the company making more great baits. However, that's also why so many folks haven't heard about Secret Lures. Anglers simply have been keeping their Secret Lures to themselves. The new ownership wants to let the secret out now, though.

Whether you're a tournament fisherman or a weekend warrior fishing local ponds, Secret Lures has products that can help you make the most of every cast, and "we are excited to start sharing that fact with anglers everywhere," said the company official.

To find out everything the company has to offer, just click on this link: SecretLures.com.