Thursday, December 17, 2020

"Be a Hero:" It's Not Just a Slogan

Sometimes, slogans prove to be accurate, and that indeed was true in a case I recently read about online. Seems Corey and his brother, Todd, were fishing Alabama's Pickwick Lake on May 20, 2017, when Todd got hung up and eventually reeled in...of all things...a GoPro Hero 3 camera.

Corey subsequently took the camera home, cleaned it, and recharged the device, then decided to give it the acid test. "There's no way it still will work," he thought. But when he turned it on, (voila!) footage immediately began downloading to his laptop computer. This footage was dated Feb. 28, 2014, which meant the camera had been on the lake's bottom for three years, two months, and 21 days.

The footage showed a fisherman on his red and white Nitro (as seen in the above photo) just seconds before the camera flopped off and fell into the water. As the GoPro sank into the abyss, it continued filming and revealed an iPhone also sinking.

"Our assumption,"  said Corey, "was that the owner apparently lost the latter after diving in after his camera. The last image was the GoPro hitting the sediment on the bottom of the lake."

Corey posted all of this footage, along with some photos, on Facebook, hoping to reunite the camera with its owner. "We would love to reconnect the owner with his lost treasure," said the ad.

It wasn't long before the rightful owner contacted Corey through Facebook and confirmed the story. "The GoPro was a Christmas gift from my parents," noted the owner, "and this was the first time I'd used it."

Corey subsequently packaged the camera and shipped it to the owner, proving that he indeed was a hero...just as advertised in the slogan, which, according to GoPro CEO Nick Woodman, "came out of the name of our first product, the HERO camera. The idea," he said, "was that our camera could help you capture photos (and eventually video) that made you look like a HERO. 'Be a HERO' similarly inspires you to do your best at whatever you do."

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